HOW TO DIFFER IN LAUNDRY BUSINESS? HAVE FUN, WASH PROPERLY AND FAST
11. 10. 2018

BubbleLab is a fast expanding laundrette group in Malaysia, using exclusively Primus equipment in their stores. One of their main strengths has been to create their own unique atmosphere…and their stores are definitely unique. They feature vibrant colors and paint the picture that you are doing laundry in an under-sea environment, complete with fish and whales “swimming” past on the walls, while a blue sky and clouds adorn the ceiling. This is one of the many best practices we listed in their laundromats.

Strong marketing pitch

“Laundry might be a fun.” This is what BubbleLab promises while you enter a door. Including the exclusive decor, they provide customers with additional entertainment such as: Wi-Fi, TV, radio, a relax zone, a child playground. The offer of such a service is to help a customer to pass the time while waiting for finishing washing cycle.

“Cleaner, faster and cheaper.” BubbleLab had chosen the durable and reliable Primus equipment them to be able to comply with their promises and get the maximum back. For example, they programmed three rinses in washing cycle to minimalize washing performance in respect with the quality of water in Malaysia. BubbleLab uses different capacities of washing and drying machines including extra-large ones to satisfy the customers washing more laundry per one cycle.

 

BubbleLab 8 best practices to boost laundromat usage

  1. Differentiated decor helps create a unique atmosphere that your customers will enjoy. If they like their experience they will come back or visit other BubbleLab locations.
  2. Provide entertainment (Wi-Fi + TV) to help customers pass the time.
  3. Clear rules (see signs) help maintain perfectly clean stores.
  4. Clear signage and instructions help customers save time by simplifying the laundry process.
  5. Playground for kids will enable families to come anytime and wash more loads.
  6. Easy payment (coin exchanger) will help you cash in.
  7. Multi-language instructions will enable you to attract different populations.
  8. Use price promotions (time-of-day and day-of-week) to boost traffic during low-traffic hours. Reducing the peaks and valleys of busy/slow times enables the laundry to effectively serve more customers.

BubbleLab uses our RX line of hardmount washer-extractors and our T line dryers (single-pocket and stacks). These products ensure customers get the best laundry process from start to finish, and owners benefit from the highly efficient equipment. Average installation: 2 x RX135 + 3 x RX180 + 2 x RX280 + 2 x T 13/13 + 2 x T24.

To learn more about Primus solutions for laundromats, click here.

Want to know more about BubbleLab? Visit https://www.bubblelab.com.my

Want to know more about Primus equipment? contact us


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