Primus Hits the Road
05. 06. 2018

The month of April saw the return to action of the new and improved Primus roadshow to Spain. As part of a 3 day showcase in Madrid and Barcelona, the Primus team and chief Spanish distributor, Boaya, successfully brought a unique brand experience directly to our customers, presenting the latest innovations in the professional laundry business. As Joao Barufi, Regional Marketing Manager for Western Europe explains, “the Primus truck is an excellent go-to-market tool that clearly shows the power of the brand in all segment”.

The success of the truck is based on the commitment of the distributor to attract attention and drive attendance and engagement. Boaya have done a sensational job in not only inspiring a sizable attendance, but also delivering more qualified leads year after year.

Introducing Virtual Reality Experience

With the help of the state-of-the-art Primus Virtual Reality Experience, attendees could clearly visualise how their laundries could be optimised with the use of the innovative Primus laundry solutions.

As an innovator for performance, the Primus Roadshow highlighted the array of patented technologies developed by Primus to attendees. We strive to give our clients complete control, minimized costs and optimised results with the likes of Trace-Tech and Optiload key tools in the Primus arsenal.


The new FX range was featured at the Primus roadshow as a star seller for Boaya. The FX range offers a comprehensive series of machines of varying capacities.

The new MXB360 mid-range hygienic barrier washer was very well received by attendees. With the new MXB range now on the market, healthcare facilities can enjoy the outstanding results and unbeatable levels of hygiene with improved capacity and reduced physical footprint, a strong contributory factor in the sales generated in the sector.


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